online marketing campaign

How to Start an Online Marketing Campaign?

Starting an online marketing campaign is not as difficult as it sounds though you need to know where to begin. To take up a campaign you need a sales funnel, what are sales funnel you ask, well let me yield you an instance.

EI-Sales-Funnel2

Above is the example of a sales funnel, usually normal people don’t cognize about this stuff? Because hardly anybody talk about this online, this here is the reason behind 90% failure and 10% success. Then what is that people do wrong while taking up a digital marketing campaign. You see buying traffic is not that important, yes, you induce the audience to understand the product, but don’t expect any sales, because no one is dying to purchase. Why? Perception.

Call for yourself, how much entice you are purchasing a product that doesn’t accept any process involved behind it. How many times do you get a product in a day that you truly want to purchase? If the answer is none, that’s because there is no hype behind that product that you see. How many times do you hear about a movie that is truly phenomenal, but no one is watching it, on the other hand, a mediocre movie ends up earning a lot of money. And so what do you deduce is the determining factor between these two movies? What makes one extremely successful and the other one a disastrous failure, Hype. That’s what a sales funnel create.

Buyer’s psychology.

Nowadays if you are wondering that creating a sales funnel is all you require to become successful online, well think again. I am sure you have come across such terms as negative hype or failed marketing effort. You see people who want to operate a marketing campaign, especially online avoids one of the key components before they produce their sales funnel, Buyer’s Psychology.

So what is a buyer’s psychology? Comfortably, if I have to make you an example of buyer’s psychology I will employ the famous word of Tyler Darden one of the lead character in the film Fight Club.

“We buy things we don’t need, with money we don’t have, to impress people we don’t like” Click To Tweet
Tyler Darden, from the movie, Fight Club.

Well, not only the statement above ring true to consumer psychology, but it’s also in many ways an allegory to the hype. Ask yourself, What’s amiss with your Apple iPhone 5, why do you need an iPhone 6, what’s wrong with your old bike, why do you need to purchase a new one, your television set, your automobile, and your computer and so on and so forth? All the material that you are desiring to buy to replace with the stuff that you already own, which are still perfectly usable. Then what changed, well the picture shifted.

You simply came across an advertisement for a new iPhone 6 and all of a sudden your iPhone 5 is not good enough for you anymore, you are so smitten with this new picture that is given to you in this ad that you are obliged to purchase it no matter what, you reason yourself that the new telephone set has better camera or bigger screen or better battery lifespan. However, the true statement is that you don’t need those upgrades, you were perfectly satisfied with your iPhone 5 camera/screen/ battery life just an hour before you see that ad, and right away after watching it all you can recall is how old and useless your iPhone 5 has become.

What is an Image?EN_Earn1000_160x600

The Researcher at the department of Psychology at the University of California gave distilled water to their student. They recited some of them that it’s distilled water and demand them to describe the taste, most of them said it has no taste of any kind. They recounted the other student that the distilled water came out of the tap. Most of them said it tasted horrible. The bare mention of a tap conjured the image of chlorine. A water that was perfectly fine a moment ago now become filthy and dirty. That is the power of Image.

Tell me what is the difference between Coca-Cola and Pepsi other than the wrapping, the taste, don’t make me laugh. Pay people a taste of Pepsi and tell them it’s Pepsi? Then feed them another taste of Pepsi, but tell them it’s Coca- Cola. Ask them which one they prefer, they will think the two drinks are quite different. They are tasting Images.

As the great saying goes old wine in a new bottle. How many times we buy an upgrade of a product that we already have, how many time we watched a remake of a movie that we already seen, in a hope of getting something “Bigger and Better”. So guess what the image here, yes, that’s right bigger and better. The picture that was created by hype, the hype that was created by yes, you guessed it right the sales funnel.

Today different Marketplace has different sales funnel since this article is about online campaign, I will give a bird’s-eye perspective of what it chooses to produce an online sales funnel. So let us begin shall we?
Now sales funnel is divided into four stages those are awareness, leads, prospect and sales. So what exactly are these?

• Awareness = Traffic.

• Leads = Landing page.

• Prospect = No. of clicks.

• Sales = No. of conversion.

I will speak about how to generate targeted online traffic on my next entrepreneur editorial. For now, let me go straight off to the landing pages. The picture below is one of the many iterations of what a landing page should look-alike.

intuit_microsite

The landing page is what capturing your audience interest, even if they don’t feel like buying the product for which the landing page is produced, they still opt-in the email address, which will be captured with your auto responder from sites like GetResponse.

You don’t have to care about creating the autoresponder, GetResponse has a tutorial video for rookies.
An autoresponder is a place where your leads email address get captured. Which stands for, even if they don’t purchase the said product that you are marketing to them, you still have their email address so that you can convey any other merchandise that fits their needs without paying for it, consider it as free traffic, the bigger the list the better the conversion.

Now, you need to be smart, not all landing pages convert you have to determine which one is converting and which isn’t. For that, you need a click tracking software which is provided at www.hypertracker.com or www.clickmeter.com.

There are many out there, but these are two which I personally recommend. This software helps you identify how many people actually visiting your landing page, how many of them are leads and how many of them converting, how much money you invested in this Campaign and what is your ROI (Return of Investment) percentage.

The procedure that is observed above is the component that goes on to produce a sales funnel.

However, as I mentioned before this is a bird’s-eye view of everything that’s involved in putting up a successful campaign, but I guess you get a fairly sound idea that traffic though important isn’t everything to build your campaign successful, you need to make sales funnel to go with that. Just consider traffic as oxygen, now oxygen is an important ingredient to keep one alive, nonetheless it is not everything that will make you survive. Oxygen won’t feed you when you are hungry, won’t provide warmth in the biting cold night or won’t quench your thirst on a scorching summer day. Just like that you need a landing page, click trackers and auto responder to launch a successful campaign. Click To Tweet

In my next Entrepreneur post, we will cut through all the aspects of the sales funnel including generating targeted traffic so do tune in. If you like this article than please share with your follower and for furthermore more on this topic than please subscribe to our website. 

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Iqbal Azad

Founder and Chief contributor. at Thinkersrave
An IT Graduate. Founder and chief contributor of Thinkersrave. Thinking beyond tradition is our motto here. Presenting articles which are always neutral with the ambition to offer solutions and valuable data to our reader’s since 2015.
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